The ephemeral nature of a pop-up store made this project challenging. We had a very tight timeframe to make the right choices of materials, plan the development and do the follow up. The double height of the mezzanine desperately needed a hanging structure. We made the choice to actually use this height to hang the shoes as a display. The hanging shoes were measured to fit every single opening in the opaque shop window. Using those displayed shoes, we managed to attract the curiosity of passers-by.
- Hanging shoes as display
- Eclectic industrial design elements
- In balance with modern elements
- Shop vs Mezzanine for workshops and artists
- Custom made shoes
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