The ephemeral nature of a pop-up store made this project challenging.  We had a very tight timeframe to make the right choices of materials, plan the development and do the follow up. The double height of the mezzanine desperately needed a hanging structure. We made the choice to actually use this height to hang the shoes as a display. The hanging shoes were measured to fit every single opening in the opaque shop window. Using those displayed shoes, we managed to attract the curiosity of passers-by.

• Hanging shoes as display
• Curiosity
• Eclectic industrial design elements
• In balance with modern elements
• Shop vs Mezzanine for workshops and artists
• Custom made shoes